Rolex is a clear number one brand that scores perfectly with all of the criteria applied. Born in the early twentieth century rolex has devoted their now unparalleled manufacturing capability to creating high end watches of utmost quality and durability. rolex watches continue to have a reputation as status symbols. The company produces more than 1,000,000 timepieces each year.Rolex remains the most affected brand, accounting for 51% of watches registered as stolen and 44% of checks carried out by professionals and individuals.The biggest watch brands are rolex, cartier, omega, audemars piguet, patek philippe, richard mille, longines, vacheron constantin, breitling, and tissot. What to know: rolex tops the list of the biggest watch brands with usd 11.