Apple Watch Series 5: The latest addition to Apple’s line of smartwatches, the Series 5 features an always-on display so that you can see the time and your notifications at a glance. Well, it is no secret that Apple is the best brand for smartwatch. Apple Watch Series 10 Leads North America Smartwatch Shipments Since Launch. Apple Watch’s Series 10 continued to top the list of best-selling smartwatch series in North America for the fourth consecutive quarter in Q2 2025. Apple’s overall shipment share grew by 2 percentage points YoY in Q2 2025.