Is the Armani Exchange watch a luxury watch?
Armani exchange sits under the iconic giorgio armani umbrella but is positioned as an accessible luxury brand offering high-end design influences, italian styling, and reliable craftsmanship at a more approachable price point. Emporio armani, along with giorgio armani, were the only two ready-to-wear brands mainly designed by giorgio armani himself, and have a spotlight at milan fashion week every year while armani collezioni, armani jeans, and armani exchange do not.