Is Timex a high-end brand?
Rather than competing directly with high-end mechanical brands or digital devices, Timex focuses on being reliable, affordable, and approachable. A Timex might last over a decade if you replace the battery occasionally. A mechanical watch will offer inferior time keeping accuracy but, if maintained, can operate well for centuries.With Timex Atelier, the brand firmly enters affordable, entry-level luxury territory, inaugurating the range with four timepieces that run from just under a grand to about $1,500.