Rolex is a clear number one brand that scores perfectly with all of the criteria applied. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust. Rolex SA and its subsidiary Montres Tudor SA design, make, distribute, and service wristwatches sold under the Rolex and Tudor brands.rolex watches continue to have a reputation as status symbols. The company produces more than 1,000,000 timepieces each year.No surprises here, but the top luxury watch brand in the world, the king of kings, is rolex — by far.However, it’s not part of the prestigious Big Three of watches – why is that? Well, Rolex has always focused on producing larger quantities of durable tool watches. The brand prioritizes functionality and robustness over intricate designs and advanced complications.