What are the big 3 watch brands?
The trinity or ‘big three’ is a nickname given to the most luxurious watchmaking brands in the world. At the top of their game, the three watchmaking companies are audemars piguet, vacheron constantin and patek philippe. The “big four” private watch brands—rolex, patek philippe, audemars piguet, and richard mille—all gained market share in 2023, while several conglomerate-owned brands lost ground, according to morgan stanley’s seventh annual “swiss watcher” report, compiled in conjunction with luxeconsult.