Rolex is a clear number one brand that scores perfectly with all of the criteria applied. However, it’s not part of the prestigious Big Three of watches – why is that? Well, Rolex has always focused on producing larger quantities of durable tool watches. The brand prioritizes functionality and robustness over intricate designs and advanced complications.rolex watches continue to have a reputation as status symbols. The company produces more than 1,000,000 timepieces each year.