Which smartwatch does Virat Kohli use?
Brand Ambassador for Noise India One of the most notable partnerships is between Virat Kohli and Noise, a leading Indian smartwatch and wearable brand. As their global brand ambassador, Kohli has been seen promoting and wearing models like the Noise ColorFit Pro 3 and NoiseFit Halo. Noise is one of India’s leading wearable and connected lifestyle brands. The brand was established in 2014 and was co-founded by two brothers, Gaurav and Amit Khatri.Noise is a rarity in India’s D2C ecosystem. At the time of this writing, it is the only profitable Indian consumer electronics brand to reach ₹2,000 crore in GMV without external funding.