Which watches are best for investment?
New watches from prestigious brands like Rolex, Patek Philippe, or Audemars Piguet can appreciate quickly, especially limited production models. Yes, luxury watches are a smart investment choice, as they are precision-crafted timepieces from iconic brands like Rolex, Patek Philippe, and Audemars Piguet, known for their lasting value and exceptional craftsmanship.Today, we are going to take a look at what some have dubbed the watch industry’s big four: Audemars Piguet, Rolex, Richard Mille, and Patek Philippe. Each of these hallowed brands has its own distinct story, character, and style.Brand and Reputation. Luxury watches from established and reputable brands maintain significantly higher investment values than most other watches. Brands such as Rolex, Audemars Piguet, and Patek Philippe are renowned for high-quality craftsmanship, making them generally ‘safer’ investments in the resale market.Rolex is the biggest watch brand in the world with annual sales of over $14 billion.
Which watch will hold its value best?
Some of the best choices include Submariner, Oyster Perpetual, and Deepsea because of their resale value. Rolexes are known to be watches that hold value well so they are sure to give you returns when you eventually resell it. However, it’s not part of the prestigious Big Three of watches – why is that? Well, Rolex has always focused on producing larger quantities of durable tool watches. The brand prioritizes functionality and robustness over intricate designs and advanced complications.Re: Watch brands that hold value Rolex Explorer is a great option in your price range that does not scream Rolex if you are worried about stigma. Others can chime in I’m sure, but Omega also has some great looking watches that will hold value pretty well, but not as well as Rolex.In some ways, Vacheron Constantin can be considered the brand that makes better watches because of its high complications. On the other hand, Rolex watches have better resale value and can make the best investments because of their ability to retain value and appreciate over time.Rolex – The King of Luxury and Great Investments. Rolex is the ultimate luxury watch brand. These classic timepieces define the watch industry, and are renowned the world over.Resale Value and Profit Potential Due to their limited supply and the high demand for certain models, prices for some Rolex wristwatches can appreciate, allowing buyers to sell their watches at a profit. This makes Rolex watches not only a secure investment but also a potentially profitable one.
What watches are rising in value?
Especially in economically uncertain times, investors look for assets that are not only resilient but also offer long-term potential for value appreciation. In 2025, three models will remain market favorites: the Rolex GMT-Master II, the Patek Philippe Nautilus, and the Audemars Piguet Royal Oak. Both brands represent exceptional quality in the luxury watch market. Patek Philippe wins for traditional craftsmanship and exclusivity, while Rolex excels in innovation, reliability, and accessibility. The “better” choice depends on your personal priorities, lifestyle, and budget.While most watches depreciate after purchase, some brands consistently perform well on the secondary market. The most reliable brands for investment include Rolex, Patek Philippe, and Audemars Piguet.If you do your part, a Rolex should remain in excellent working order for a lifetime of wear. There are Rolex watches from the early years of the company that have been passed down through many generations and that are still in working order.Brands often considered “better” than Rolex in terms of hand-finishing and horological complexity include Patek Philippe and Audemars Piguet. For movement technology, Grand Seiko’s Spring Drive and OMEGA’s Master Chronometer certification offer specifications that arguably rival or surpass Rolex.
What are the big 3 watch brands?
The Trinity or ‘big three’ is a nickname given to the most luxurious watchmaking brands in the world. At the top of their game, the three watchmaking companies are Audemars Piguet, Vacheron Constantin and Patek Philippe. Today, we are going to take a look at what some have dubbed the watch industry’s big four: Audemars Piguet, Rolex, Richard Mille, and Patek Philippe. Each of these hallowed brands has its own distinct story, character, and style.The Trinity or ‘big three’ is a nickname given to the most luxurious watchmaking brands in the world. At the top of their game, the three watchmaking companies are Audemars Piguet, Vacheron Constantin and Patek Philippe.Today, we are going to take a look at what some have dubbed the watch industry’s big four: Audemars Piguet, Rolex, Richard Mille, and Patek Philippe. Each of these hallowed brands has its own distinct story, character, and style.Rolex is a clear number one brand that scores perfectly with all of the criteria applied. Yes. Rolex is highly profitable, generating billions in annual revenue, but its profits flow to the Hans Wilsdorf Foundation instead of shareholders. Why does Rolex donate 90% of profits?It is also an investment. Unlike most consumer purchases, Rolex watches are known for their ability to retain, and in many cases, increase in value over time. This is especially true of popular models in steel, discontinued references and those with strong demand on the secondary market.In the world of watches, there’s another unescapable tradition — Rolex price increases. As of January 2026, Rolex raised its prices by almost 6% on some watches.Rolex creates, manufactures, assembles and tests all its watches exclusively in Switzerland, thanks to the know-how and commitment of more than 9,000 employees at the brand’s four sites, all at the cutting edge of technological progress.
What are the big 4 in watches?
The “big four” private watch brands—Rolex, Patek Philippe, Audemars Piguet, and Richard Mille—all gained market share in 2023, while several conglomerate-owned brands lost ground, according to Morgan Stanley’s seventh annual “Swiss Watcher” report, compiled in conjunction with LuxeConsult. With over $14 billion in sales, Rolex is the best-selling luxury watch brand in the world and eclipses its rivals. It is a Swiss watchmaker based in Geneva, Switzerland.And a new study out of Switzerland backs this up with hard data that should remove any lingering doubt on the subject: luxury watches are indeed a very good investment – with the added benefit that you can wear and enjoy them as well – and the likes of Rolex, Patek Philippe, and Audemars Piguet are the best performing .A owner of Rolex Watches company was once orphan in his early childhood has realised the pain and loneliness while surviving, So he donated 90% of profit to charity for better survival of orphan people like him.