Rolex is a clear number one brand that scores perfectly with all of the criteria applied. Born in the early twentieth century rolex has devoted their now unparalleled manufacturing capability to creating high end watches of utmost quality and durability. As the most famous watch brand in the entire world, it comes as no surprise to learn that rolex is also one of the most expensive. Funnily enough, many of its watches are actually some of the cheapest in this list, and by a long, long way—if you can get them.