As the most famous watch brand in the entire world, it comes as no surprise to learn that Rolex is also one of the most expensive. Funnily enough, many of its watches are actually some of the cheapest in this list, and by a long, long way—if you can get them. Apple Watch Apple was at the peak of its powers and everything it touched turned to gold. In its first year Apple sold an estimated 10-12 million Apple Watches. To put that into context, that’s 10 times more than the total annual production of Rolex. The wearable tech revolution has done wonders for watches.A vintage Rolex has already built up equity over time, so purchasing it gives you a higher probability that the appreciation will continue as time goes on. Rolex styles haven’t changed drastically over the years, so opting for a vintage Rolex over a brand-new one won’t make your watch look old and outdated.Rolex is a clear number one brand that scores perfectly with all of the criteria applied. Born in the early twentieth century Rolex has devoted their now unparalleled manufacturing capability to creating high end watches of utmost quality and durability. Brands often considered “better” than Rolex in terms of hand-finishing and horological complexity include Patek Philippe and Audemars Piguet. For movement technology, Grand Seiko’s Spring Drive and OMEGA’s Master Chronometer certification offer specifications that arguably rival or surpass Rolex.The Rolex Submariner holds the crown as the most popular Rolex of all time, blending timeless design with unmatched versatility. Since its debut, it has become the brand’s highest-selling model, admired by both collectors and first-time buyers.Which Rolex is best for daily use? The Submariner and Oyster Perpetual typically make excellent everyday watches due to their durability, water resistance, and versatile styling.