Is boAt a luxury brand?
While premium brands focused on high-priced models, BoAt swooped in and filled the gap in the sub-₹5,000 market with affordable, stylish gadgets. RedSeer Report: boAt was ranked as the No. Market Share Leader: As per the IDC India Q1 2025 report, boAt holds a 38. Indian wearables market. Revenue Growth: boAt reported a YoY revenue increase of 18% in FY 2024–25, crossing ₹4,000 crores in annual revenue.
Is boAt a cheap brand?
BoAt focuses on selling wired earphones at the lowest prices possible. Their products are priced between ₹350 to ₹550 as no brand sells wired earphones in this price segment. Boat provides consumers with various wireless speakers, earbuds, headphones, and earphones that combine mobility with individuality, improving their music experience with each device. Reputably strong in the Indian IT scene, boAt is known for its wide range of electrical products focused on music.