Is Scuderia Ferrari a luxury brand?
Ferrari is among the world’s leading luxury brands focused on design, engineering, production and sale of the world’s most recognizable luxury performance sports cars. Scuderia Ferrari is an extension of the Ferrari brand as a representation of vitaminic racing vibes and performance. Ferrari CEO Benedetto Vigna On Innovation, Heritage, And The Road Ahead. Benedetto Vigna discusses his four years of leading an iconic brand through rapid technological change, balancing tradition with progress, and steering growth from Maranello, Italy, to the global stage.