Rolex is a clear number one brand that scores perfectly with all of the criteria applied. In addition to the Marine Corps, other U. S. Navy SEALs and Army Rangers, have been known to wear Rolex watches during their missions. The U. S. Rolex watches speaks to the high standards of reliability and performance that the brand has consistently met over the years.Rolex – The King of Luxury and Great Investments. Rolex is the ultimate luxury watch brand. These classic timepieces define the watch industry, and are renowned the world over.