Rolex is a clear number one brand that scores perfectly with all of the criteria applied. Born in the early twentieth century Rolex has devoted their now unparalleled manufacturing capability to creating high end watches of utmost quality and durability. According to Morgan Stanley and LuxeConsult estimates, the top five watch brands — Rolex, Cartier, Patek Philippe, Omega, and Audemars Piguet — account for roughly 60% of the global Swiss watch market by value, with Rolex alone responsible for about one-third.Today, we are going to take a look at what some have dubbed the watch industry’s big four: Audemars Piguet, Rolex, Richard Mille, and Patek Philippe. Each of these hallowed brands has its own distinct story, character, and style.
What is a good budget watch brand?
There’s a whole range of great, affordable watch brands out there, with honourable mentions going out to the likes of Timex, Casio, Seiko, Citizen, and Fossil. These brands offer a range of stylish and reasonably priced timepieces that cater to a various budgets while maintaining quality and design. Every genuine watch has clear and precise brand markings and engravings on the dial, case, and strap. Counterfeit products often have blurred text and uneven engravings. Genuine brand logos are usually laser-etched with exquisite detail, with clean and clear fonts.